We are a health and wellness platform focussed on delivering high quality, evidence-based treatments to help men look and feel their best.

In life there are two types of people. There are those that do and those that don’t. Those that can and those that cannot. The proactive and the reactive. We’re here for the former.

For the men who take action when they encounter an issue rather than bury their head in the sand. For the men who want to maximise their wellness, who believe in self-betterment rather than stagnation.

At Man Behind the Mirror, we want to do our bit by making the act of seeking and purchasing treatment as seamless, easy and effective as possible.

Look in the mirror. Be the person you want to be.

Man Behind The Mirror - Hair Loss - ED - Teeth Whitening - Propranolol

The Medical Team

Dr Mike Firth - Medical Director

Mike qualified as a Doctor in 2011 and alongside his role at Man Behind The Mirror, he works as a GP in Central London. 

He has worked across multiple specialties including 3 years working in the field of Urology at University College London Hospital. This experience and training, coupled with his own personal journey, is what founded his passion for Men's Health. 

Men face a variety of difficulties unique to them. I understand that something that seems like a small issue can quickly turn into something that has a really significant impact on your daily life. Getting access to reliable information and treatment is not always as simple and easy as it should be. I am very excited to be part of the team here at Man Behind The Mirror to help build a personal and tailored platform to support men and help them gain the confidence and control they want in their lives.

 Dr Mike Firth 


Mike is a registered Doctor with the General Medical Council (GMC: 7135942

AYP Healthcare - Partner Pharmacy

Our pharmacy partner is AYP Healthcare. Founded in 2015, they are pharmacy business with multiple sites across the United Kingdom, including Preston and London. AYP Healthcare is fully registered with the General Pharmaceutical Council (GPhC: 9010499).