The Science Behind Hair Loss

Thanks to science, we’re able to offer home-based medical treatments that are effective not only preventing hair loss, but also re-growing and strengthening head hair for 90% of men.

Our complete Hair Growth Plan is focussed on four core products that complement one another, to help you keep your hairline on the front foot whilst also ensuring your hair is as strong and healthy as it can be.

What causes hair loss?

The cause of 9 out of 10 instances of hair loss in men is due to androgenetic alopecia, better known as male pattern baldness. Male pattern baldness is a common issue, with 40% of men affected by the age of 35. Typically, hair starts thinning at the temple and/or the crown.

If your hair falls out very suddenly, instead of gradually thinning over time, this usually indicates it's due to something else. Other factors that can affect hair loss include thyroid problems, reactions to medication, chemotherapy, scalp infections, stress, and diet problems, that mean your hair isn’t receiving enough vitamins and nutrients.

Male Pattern Baldness Explained

Male pattern baldness is mainly caused by genetics. Unfortunately, some men’s hair follicles either have a particular sensitivity to a sub-type of testosterone, DHT, which is a naturally occurring androgen (a male hormone) in all men, or they produce too much of it, which damages the hair follicles over time.

For men with male pattern baldness, DHT has a destructive impact on the hairline as it gradually distorts the natural lifecycle of the head hair.

The Life-Cycle of a Hair

The average lifespan of a healthy hair is a few years, spread across three key phases.

  • Anagen – this can last for two years and more. Hair growth begins by cell division from the base of the hair follicle, the bulb. The hair bulb surrounds a part of the skin, the dermal papilla, which serves as the hub for the hair to gather the hormones which synthesise with the hair bulb to spark activity. The hair grows.
  • Catagen – After a couple of years, cell division in the hair bulb stops, then retreats as the hair shortens from its lower part and becomes thinner.
  • Telogen – this is a short time of around 1-3 months as the hair enters the final stage of its lifecycle. At the end of telogen, the dermal patella is reactivated and the hormones and hair bulb spark further activity, and anagen begins.

For men suffering from male pattern baldness, the DHT distorts the coding instructions that the hair receives, accelerating the anagen cycle, causing catagen to set in prematurely. As male pattern baldness sets in, the impact of the DHT mean that parts of the hair follicle can’t even grow to the scalp, as the catagen phase sets in too quickly before the hair has the chance to breach the skin. 

How our treatments help


Finasteride is one of only two medically proven treatments for male pattern baldness. It works by preventing the creation of DHT in the body at source. This prevents further hair follicles from being affected by DHT, and also helps to reverse the miniaturization of some hair follicles. Studies have shown a 90% improvement in hair loss after six months of treatment, with effectiveness persisting as long as the medication is taken.


Minoxidil is a scientifically proven treatment that studies have shown to be effective in 2/3rd of men. It's a topical spray that, when applied directly to the scalp, stimulates blood flow by widening blood vessels near the hair follicles, promoting hair growth by strengthening hair with nutrients and oxygen. 

Biotin Gummies

Other factors aside from DHT can induce hair loss, including diet. Biotin is an essential vitamin in the body, typically included in foods including eggs, salmon and sunflower seeds. It’s a key vitamin that boosts the bodies keratin infrastructure, which is the protein that makes up hair and nails, enabling nails, head hair and beard hair to be as strong and thick as possible.

Taken daily, our Biotin Vitamins also contain minerals including zinc, which plays a crucial role in hair tissue growth and repair.

Shampoo Boost

Our shampoo contains a unique formulation of ingredients that support hair growth whilst ensuring the hair you do have is strong and healthy.

  • Ginger: Ginger contains a range of vitamins, minerals and fatty acids that contribute to strengthening hair strands and stimulating hair follicles.
  • Copper Peptide: The copper fights inflammation and improves circulation to hair follicles.
  • Sophora Flavescens: Studies have shown this natural herb is able to prevent the formation of some DHT, by inhibiting the enzyme which converts it from testosterone.

You can learn more about our Hair treatments here

Written by Mike Firth, GP and Medical Director

This article is for informational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Always talk to your doctor about the risks and benefits of any treatment.